The Sales Floor
Read the offer before you pay—or sign.
Who it’s for: Creators considering a course, coaching package, collaboration, network agreement or sponsorship—and anyone who wants to examine the terms before committing.
Read Chapter 1 free →Printed and shipped by Lulu. Shipping and tax calculated at checkout.
The EPUB will be available through Greenlight Publishing. The audiobook will be available through Greenlight Publishing and Spotify.
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https://behindtheviewsguide.com/books/the-sales-floor/The first three chapters. In full.
Read Chapters 1–3 here, with every paragraph, table and worked example from the EPUB. No email address or purchase required.
- 01The Price You Are Not Told Until the CallFull chapter · 17 min read
- 02The Screening That Screens NobodyFull chapter · 16 min read
- 03The Guarantee That Was a MeetingFull chapter · 16 min read
These chapters reproduce the current book edition. Source dates and the book’s wording are preserved.
There’s more beyond Chapter 3.
The complete edition includes all ten chapters, the introduction, epilogue and three appendices. Here’s where the investigation goes next.
- 04What the Dashboard Was a Picture OfIncluded in the complete edition
- 05The Same Three Rules, Pointed the Other WayIncluded in the complete edition
- 06Price From Your Own Delivered ViewsIncluded in the complete edition
- 07Usage, Amplification, Exclusivity, AIIncluded in the complete edition
- 08What Half an Audience MeansIncluded in the complete edition
- 09Whose AdSense Account the Money Lands InIncluded in the complete edition
- 10The Offer That Is Not an OfferIncluded in the complete edition
Also included: introduction, epilogue & three appendices
- Introduction: You Were Selected
- Epilogue: Monday
- Appendix A: The Eight Penalty Offences, Verbatim, and Where the Rest Came From
- Appendix B: The Purchasing Protocol and the Nine-Question Seller Detector
- Appendix C: The Debunk Ledger: What the Sales Floor Says, What Kills It, Where to Check
Printed and shipped by Lulu. Shipping and tax calculated at checkout.
The EPUB will be available through Greenlight Publishing. The audiobook will be available through Greenlight Publishing and Spotify.
Your first three chapters stay free. The illustrated paperback is available now; the EPUB will be added separately.
Inside The Sales Floor
The course seller says you have been selected. The sponsor says your channel is a perfect fit. Each offer asks you to make a decision before you have the full picture. The Sales Floor examines the transactions around a YouTube channel: what creators are sold, what they are offered, and what the paperwork actually promises.
Drawing on regulatory records, contracts and documented sales practices, the book follows the path from an advertisement to a call, a payment and a guarantee. It distinguishes a seller’s own earnings from evidence about buyers’ outcomes, and a judgment on paper from money recovered. It then turns to the creator’s side of the deal: sponsorship deliverables, endorsements, collaboration terms and the rights a brand may want to buy.
The result is a method for making an offer specific. Price the deliverable, identify the usage period, separate paid amplification and exclusivity, and keep promises in writing before money or account access changes hands. The book gives you questions to bring to the next conversation and a record against which the eventual work can be checked.
This synopsis describes the book’s scope. The free lesson includes source links and the date its platform guidance was checked. Read our research method.
The deal desk
A written deliverable can be checked. A promise of growth cannot be priced the same way.